CARMU WHOLESALE

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Our Brand

CARMU is an a design forward lifestyle brand founded in 2025 by designer Kelly Withers. Each limited-edition collection is designed through the art of storytelling that turns yoga mats into high-design. CARMU lives at the intersection of fashion and function, offering an alternative to the uniformity of standard mats. With each release, CARMU invites a more considered approach to wellness, encouraging people to stand out, express themselves, and elevate their space through intentional design.

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Partnerships

Retail

CARMU partners with a carefully selected group of retailers, studios, and online platforms that align with our brand’s aesthetic and values. We prioritize curation and quality, offering exclusivity to select partners in designated regions.

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Partnerships

Co-Brand

CARMU partners with like-minded brands to create beautifully designed co-branded yoga mats. Each collaboration is thoughtfully customized to reflect both brands’ identity and aesthetic. Perfect for gifting, events, retail, or limited-edition drops.

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Partnerships

Bespoke Designs

CARMU creates bespoke yoga mats tailored to each partner’s vision, blending design, color, and branding with our signature quality. Every collaboration is thoughtfully crafted to reflect both the partner’s identity and CARMU’s aesthetic. The result is a truly one-of-a-kind, premium product.

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Dusk

Breeze

Aurora

Fire

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The Difference

CARMU mats are released in curated collections, designed to be mixed, matched, and displayed—not rolled up and hidden away. The signature capsule shape softens the look of a traditional yoga mat, giving it a modern, design-forward presence in studios, home gyms, and wellness spaces. A sweat-activated, eco-friendly microsuede surface grips better the more you sweat, so there’s no need for a towel, even during hot yoga or high-impact workouts. Finished with a 5mm natural rubber base for comfort and joint support, each mat is soft, stable, non-toxic, easy to clean, and built to last—practical, elevated, and intentionally designed.

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